How to succeed on social media - and the biggest mistakes you're making

Build an audience, get them talking and stand out on a platform packed with people all trying to be heard. Easier said than done, right? If you're a business owner or entrepreneur looking to make a name for yourself on social media, don't miss this episode. Kim chats with business thought leader and top technology influencer Evan Kirstel about what it takes to succeed on social media — and the big mistakes you need to avoid if you want to build your brand. Learn more about Evan on his website or check out his Twitter @evankirstel.